"Oh, screw it, let's do it."
That's the philosophy that has allowed Richard Branson, in just a little greater than twenty-five years, to spawn such a lot of winning ventures. From the airline enterprise (Virgin Atlantic Airways), to tune (Virgin files and V2), to cola (Virgin Cola), to retail (Virgin Megastores), and approximately 100 others, starting from monetary prone to bridal put on, Branson has a music list moment to none.
Losing My Virginity is the weird, usually outrageous autobiography of 1 of the good company geniuses of our time. while Richard Branson begun his first enterprise, he and his acquaintances made up our minds that "since we are whole virgins at company, let's name it simply that: Virgin." for the reason that then, Branson has written his personal "rules" for achievement, making a staff of businesses with an international presence, yet no primary headquarters, no administration hierarchy, and minimum bureaucracy.
Many of Richard Branson's companies--airlines, retailing, and cola are reliable examples--were all started within the face of entrenched pageant. The specialists acknowledged, "Don't do it." yet Branson stumbled on golden possibilities in markets during which buyers were ripped off or underserved, the place confusion reigns, and the contest is complacent.
And during this stressed-out, overworked age, Richard Branson offers us a brand new version: a dynamic, hardworking, winning entrepreneur who lives existence to the fullest. kin, acquaintances, enjoyable, and experience are both very important as enterprise in Branson's existence. wasting My Virginity is a portrait of a efficient, sane, balanced lifestyles, full of wealthy and colourful stories:
Crash-landing his hot-air balloon within the Algerian barren region, but closing made up our minds to have one other pass at being the 1st to circle the globe
Signing the intercourse Pistols, Janet Jackson, the Rolling Stones, Boy George, and Phil Collins
Fighting again while British airlines took on Virgin Atlantic and effectively suing this pillar of the British company establishment
Swimming miles to safeguard in the course of a violent typhoon off the coast of Mexico
Selling Virgin files to save lots of Virgin Atlantic
Staging a rescue flight into Baghdad ahead of the beginning of the Gulf struggle . . .
And even more. wasting My Virginity is the final word story of private and enterprise survival from a guy who combines the company prowess of invoice Gates and the promotional instincts of P. T. Barnum.
Also on hand within the united kingdom from Virgin Publishing, and in Canada from common Publishing,
From the Hardcover edition.